LOEWE has partnered with Kyoto-based ceramic duo Suna Fujita, with the husband and wife team creating a series of original illustrations and ceramics for LOEWE’s holiday collection.
Working with the team at Stink Studios, we helped launch the collection by bringing Suna Fujita's characters to life; transforming the artists' miniature worlds of fantasy, memory and nature into a series of finely-crafted animations online.
One of the ways this took shape, was by animating a custom LOEWE logo, with a delightful surprise on the O.
LOEWE's official website would also feature short animations, inspired by the magical worlds in the collection, elevating the collaboration with a sense of wonder and emotional connection to the artworks.
Above: Early exploration and roughs.
Below: Finial outcomes.
The approach was mostly 2D frame by frame animation, with a little help from After Effects.
All works featured are result of a labour of love by the team at Stink and myself, with help from Paul Cheshire for the animations that take place in the deep sea.
For more information about this collaboration, you can see the case study from Stink Studios, visit LOEWE's page, social media, or watch this relaxing video below.